The platform is rolling out a fresh option that enables them to lessen the volume of AI-created content appearing in their timelines. This move comes as the platform revealed that it currently hosts in excess of 1 billion AI-generated clips.
Pilot Phase and Launch
The new functionality is being tested over the following weeks before a widespread launch. This development coincides with a surge in content created by AI, fueled by recent video-generation tools.
AI Content on Other Platforms
It has been noted that almost one in 10 of the most rapidly expanding channels on a competing service primarily display content made by AI. A considerable share of this content is classified as mass-produced AI material, a phrase for substandard, factory-style content that is typically illogical or bizarre.
Our research shows that a lot of users like content created using AI tools, from digital art to science explainers, and we want to offer the community the power to increase or decrease of that, depending on their own choices,” stated a spokesperson.
AI on the Platform
The platform shared that there are now 1.3bn videos on its network identified as made with AI. Overall, over 100 million media items are uploaded to the platform each day, making AI content a limited portion of its overall inventory.
Customizing Your Feed
Viewers will be able to decrease or raise the volume of AI-generated videos they see by opening the “manage topic” feature in the application and picking “AI-generated content”. Additional categories that are already be modified under the setting include politics, clothing, cosmetics, and movement.
Platform Guidelines
The platform’s policies require content makers to tag lifelike AI-made content, and it prohibits harmful deepfakes of public figures or emergencies. Any authentic-looking AI video that is not labeled can be taken down under its terms of service.
Furthermore, the service will now add an “AI-made” watermark to content produced via its proprietary AI systems, or flagged by an industry-wide initiative for spotting content made by AI. This step is aimed to help prevent users from trying to bypass the labeling process.
Educational Initiatives
The company is additionally launching a $2m AI literacy fund for professionals and groups to develop educational content about using AI responsibly. This initiative will benefit charitable organizations dedicated to teaching coding and technology.
Platform Protection
TikTok has justified its moderation strategy, during controversy over plans to lay off a large number of review team members in the United Kingdom. TikTok is expected to reduce a significant number of roles in its trust and safety department in the UK capital, with worker representatives and internet security professionals expressing worry that humans are being replaced by AI moderation.
A trust and safety lead stated that people-led review would still have a role, but artificial intelligence can safeguard staff by removing the most graphic content prior to it gets reviewed by people. The platform announced a 76% decrease in explicit and harmful content reviewed by safety staff over the last 12 months due to the use of its automated systems.
“We think that it’s essential to combine humans and technology to keep the platform safe,” she said. “We’ll have staff as involved in the system, but we further consider it’s highly necessary to minimize viewing of harmful content as swiftly, which is why a significant AI assistance is making a difference work at speed.”
